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About the Florence-Lauderdale CVB

Our mission is to strengthen the economic foundation for all citizens of Lauderdale County.

Mission Statement


The purpose of the Board shall be to market, advertise and promote Florence and the greater Shoals area, as a destination of choice as well as, a meeting and convention center.

This primary objective shall be accomplished by soliciting conferences, individual, corporate and group visitors including sporting events, and through the promotion of our special attractions and overall resources of the region.

The Board shall further attempt to expand tourism through the support of educational, cultural, recreational, civic and social activities that enhance the perception of this area by showcasing its hospitality and natural beauty.

The overall intent of this mission is to strengthen the economic foundation for all citizens of Lauderdale County.



Meet the Team!

Rob Carnegie

President & CEO
rob@theshoalsal.com


Lee Moore

Director of Operations
lee@theshoalsal.com

Linda Jones

Visitor Services Manager
linda@theshoalsal.com

Tyler Dolan

Senior Sales Manager - Sport & Travel Trade
tyler@theshoalsal.com

Will Harvey

Director of Marketing & Communications
will@theshoalsal.com

Angela Broyles

Project Manager/Partnership Services
angela@theshoalsal.com

Sarah Kerr

Data & Digital Media Manager
sarah@theshoalsal.com


The Mavis Bus Tours Road Crew!

Billy Warren

Lead Guide - Florence City History Tour

Kevin Lamb

Lead Guide - Shoals Music Tour & Shoals Studio Tour

Kent Mays

Road Crew

Keith Latsch

Road Crew