About the Florence-Lauderdale CVB
Our mission is to strengthen the economic foundation for all citizens of Lauderdale County.
Mission Statement
The purpose of the Board shall be to market, advertise and promote Florence and the greater Shoals area, as a destination of choice as well as, a meeting and convention center.
This primary objective shall be accomplished by soliciting conferences, individual, corporate and group visitors including sporting events, and through the promotion of our special attractions and overall resources of the region.
The Board shall further attempt to expand tourism through the support of educational, cultural, recreational, civic and social activities that enhance the perception of this area by showcasing its hospitality and natural beauty.
The overall intent of this mission is to strengthen the economic foundation for all citizens of Lauderdale County.
Meet the Team!
Rob Carnegie
President & CEO
rob@theshoalsal.com
Lee Moore
Director of Operations
lee@theshoalsal.com
Linda Jones
Visitor Services Manager
linda@theshoalsal.com
Tyler Dolan
Senior Sales Manager - Sport & Travel Trade
tyler@theshoalsal.com
Will Harvey
Director of Marketing & Communications
will@theshoalsal.com
Angela Broyles
Project Manager/Partnership Services
angela@theshoalsal.com
Sarah Kerr
Data & Digital Media Manager
sarah@theshoalsal.com
The Mavis Bus Tours Road Crew!
![](https://www.visitflorenceal.com/imager/s3_us-east-1_amazonaws_com/florence-2019/images/Billy-Warren_7eecc6c00908b9d5da523dce19807dc8.jpg)
Billy Warren
Lead Guide - Florence City History Tour
![](https://www.visitflorenceal.com/imager/s3_us-east-1_amazonaws_com/florence-2019/images/Kevin-Lamb_7eecc6c00908b9d5da523dce19807dc8.jpg)
Kevin Lamb
Lead Guide - Shoals Music Tour & Shoals Studio Tour
![](https://www.visitflorenceal.com/imager/s3_us-east-1_amazonaws_com/florence-2019/images/Kent-Mays_7eecc6c00908b9d5da523dce19807dc8.jpg)
Kent Mays
Road Crew
![](https://www.visitflorenceal.com/imager/s3_us-east-1_amazonaws_com/florence-2019/images/Keith-Latsch_7eecc6c00908b9d5da523dce19807dc8.jpg)
Keith Latsch
Road Crew