Discover The Shoals
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Events Calendar
What’s happening in Florence, AL and The Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
Learn MoreShopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Course of Action
Find out where to play golf in Florence, AL and The Shoals.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
Visit the places that created your playlist!
Tour the studios where The Rolling Stones, Aretha Franklin, Rod Stewart, Cher and so many more made music history!
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eBike Rentals
Cycle your way through The Shoals on a pedal-assisted eBike. Enjoy the trails of the TVA Reservation, Wild Wood Park, McFarland Park, River Heritage Trail or through the city!
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Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
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What’s for Lunch in the Shoals?
Hungry for lunch? No worries – we've got you covered. Check...
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What To Do On a Rainy Day in The Shoals
April showers bring May flowers, they say. But what do they...
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Unforgettable Scenic Drives in The Shoals
In addition to our historic attractions and local...
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Top 6 Free Things to Do
Find the top free things to do in Florence and The Shoals....
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Tips for Staying Healthy and Having Fun
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