Polar Express at The Ritz
The Polar Express EventDecember 20 & 21 at 6PMat the Historic Ritz Theatrein downtown Sheffield,...
LEGENDS IN CONCERT PRESENTS: PAM TILLIS AND DAILEY & VINCENT
The next Legends in Concert features two artists who have racked up over 40 major awards - Grammy,...
3RD ANNUAL SHOALS ROYALE
Get ready for a night of unparalleled excitement at the eagerly anticipated 3rd Annual Shoals...
Shoals Storytelling Festival
Back for its 14th year, the 2025 Shoals Storytelling Festival is shaping up to be the best one...
Discover The Shoals
Events Calendar
What’s happening in Florence, AL and The Shoals?
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Outdoors
Discover outdoor adventure and reconnect with nature in our...
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Explore Eat and Drink
Small, intimate restaurants with farm-to-table selections....
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Muscle Shoals Sound
FAME Studios, Muscle Shoals Sound, and a host of other...
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Spas & Wellness
Slow down, relax, and take care of yourself in Florence and...
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Shopping
Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...
Be Inspired
Follow this itinerary for a full day of inspirational exploration.
Live Music
The Shoals is known for its live music. You never know what well-known musician might make an...
eBike Rentals
Cycle your way through The Shoals on a pedal-assisted eBike. Enjoy the trails of the TVA Reservation, Wildwood Park, McFarland Park, River Heritage Trail or through the city!
Mavis' Movin' & Groovin' Bus Tours
Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!
The Ultimate Shoals Fall Bucket List
As the leaves change colors and the crisp air settles over...
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What’s for Lunch in the Shoals?
Hungry for lunch? No worries – we've got you covered. Check...
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Unforgettable Scenic Drives in The Shoals
In addition to our historic attractions and local...
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Top 5 Free Things to Do
Find the top free things to do in Florence and The Shoals....
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What To Do On a Rainy Day in The Shoals
April showers bring May flowers, they say. But what do they...
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