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Discover The Shoals

Shopping

Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...

Be Inspired

Follow this itinerary for a full day of inspirational exploration.

Course of Action

Find out where to play golf in Florence, AL and The Shoals.

Live Music

The Shoals is known for its live music. You never know what well-known musician might make an...

eBike Rentals

Cycle your way through The Shoals on a pedal-assisted eBike. Enjoy the trails of the TVA Reservation, Wildwood Park, McFarland Park, River Heritage Trail or through the city!

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Mavis' Movin' & Groovin' Bus Tours

Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!

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Request A Visitor Guide

Get a copy of the official visitors guide and get inspired!

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